Cause-related marketing: An experimental study about how the product type and the perceived fit may influence the consumer response
نویسندگان
چکیده
منابع مشابه
Cause-related marketing: An experimental study about how the product type and the perceived fit may influence the consumer response
Although previous cause-relatedmarketing literature has examined the role of the nature of the product and the perceived fit between the product and the cause, there is no clear consensus yet regarding the effect of these variables. This study contributes to existing literature by shedding light on the role that these two key factors have on consumer response. A 2 (utilitarian products vs. hedo...
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چکیده ندارد.
the present study is a survey os postmodern historical novel with respect to the voice of women. it argues how the recorded history is regulated by the rules of power and how women have been excluded from this discourse.ther study analysez angela carters nights at the circus as an example of postmodern historical novel to illustrate how this novel has questioned the historical narrative and how it has inserted women into history by breaking the rules of patriarchy.
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ژورنال
عنوان ژورنال: European Journal of Management and Business Economics
سال: 2016
ISSN: 2444-8451
DOI: 10.1016/j.redeen.2016.07.001